PREMIUM PERSONAL BRANDING · BUSINESS PORTRAITS · MUNICH
Be Seen With Presence
I create premium Personal Branding photography, Executive Portraits, film and visual content for founders, leaders, experts and premium businesses. Every production is personally developed around your work, your personality, your audience and the way the final imagery needs to work across your website, LinkedIn, PR, social media and professional communication.
Munich · DACH · International
Your visual presence should reflect the quality of your work.
Not just beautiful images. The aim is to create imagery that feels like you, supports your business and reflects the quality behind what you do. Based in Munich, I bring more than 30 years of international experience across fashion, beauty, editorial and advertising to Personal Branding, Executive Portraits and visual content. Photography, Creative Direction and a personally led production come together to create a coherent visual language for you, your brand and your business. The final imagery is designed to work across websites, LinkedIn, PR, social media and professional communication.

More than a portrait session.
A strong Personal Brand needs more than one good headshot. I create photography, video and visual content that work together, giving you a coherent image library for all the places where your clients, partners and audience experience you and your brand.

Who I work with
I work with founders, executives, entrepreneurs, experts and teams, as well as selected law firms, medical practices, professional services, hospitality businesses and premium brands. What connects them is not an industry. It is the need for imagery that reflects the level, personality and quality of the work behind it.

ASTRID M. OBERT · PHOTOGRAPHER & CREATIVE DIRECTOR
Selected Work
A curated selection of people, teams and visual stories.
What I create
Every production is tailored to the person, the business and the way the final content needs to work. Depending on the project, I combine photography, film, Creative Direction and a carefully selected team of experienced professionals.
Photography
- Personal Branding
- Executive Portraits
- Business & Team Photography
- Editorial & Campaign Portraiture
- Destination Productions
Film & Visual Content
- Brand Films
- Short-form Video
- Reels
- Website Content
- LinkedIn & Social Content
- Visual Content Libraries
Creative Direction
- Visual Concepts
- Moodboards
- Styling Direction
- Location & Look Planning
- Campaign Direction
Production & Styling
- Professional Styling
- Hair & Make-up
- Production Specialists
- Post-Production & Retouching
- Selected Creative Partners

Good photography is not about perfection. It is about presence.
One production. A visual content pool built around what you need.
Before the shoot, we define where the imagery needs to work, which situations and formats make sense, and what the production should deliver. Depending on the project, the result can include portraits, video, team content and brand assets for the channels that matter to you. Portraits & Personal Branding Website & Social Content PR, Speaker & Business Communication Teams, Campaigns & Brand Assets
- Premium portraits
- Brand images
- Website imagery
- LinkedIn visuals
- Instagram content
- YouTube visuals
- Reels
- PR & press images
- Speaker profile images
- Presentation material
- Campaign assets
- Team imagery
Every production is personally developed and directed.
Every production begins with you. Your personality, your work, your audience and the way the imagery needs to work all shape the visual direction. I develop the concept and personally lead the photographic process. Depending on the production, I bring together a carefully selected team of highly experienced stylists, Hair & Make-up artists and creative professionals from fashion, beauty, editorial and advertising, as well as video and production specialists when required.

Most people don't need more pictures. They need the right ones.
Preparation is part of the picture.
Professional Styling · Hair & Make-up · Wardrobe Direction · Visual Direction · Location & Look Planning
The way a production looks is shaped long before I pick up the camera. We define the visual direction, locations, wardrobe, looks and content requirements before the shoot. Depending on the production, I work with a carefully selected team of highly experienced professional stylists and hair & make-up artists with backgrounds in fashion, beauty and editorial. They understand how clothing, hair, make-up, colour and detail translate on camera. The aim is not to turn you into somebody else. It is to bring out the best in you while keeping the result natural, recognisably you and aligned with the visual concept.
You don't need to know how to pose.
Most of my clients are not professional models, and they don't need to be. I guide you through expression, posture and movement when needed, while leaving enough freedom for the images to feel natural and recognisably you.

The process
Personal Consultation
We begin with where you are now, what the images need to communicate and where the content will be used.
Tailored Proposal
After the consultation, you receive a clear individual proposal covering the production scope, Creative Direction, required team, planned deliverables and usage.
Visual Concept
I develop a visual concept around your personality, brand, audience, wardrobe, locations and the different types of content we want to create.
Direction & Production
On production day, I personally guide the photographic process and coordinate the visual direction, team, location, looks and content requirements.
Behind the scenes.
A look at how the images come to life on set, in the studio and on location.
International Destination Shoots
Cape Town · Tenerife · Mallorca · Selected International Destinations
Some stories benefit from a different setting. I offer selected Personal Branding and Executive Portrait productions in Cape Town, Tenerife, Mallorca and other international locations. A destination production allows us to work with exceptional architecture, landscape, natural light and multiple locations while creating a broader visual library across photography and film. Selected dates can sometimes be booked while I am already working at a destination. Bespoke international productions can also be arranged specifically for you.


Selected Clients

Selected Personalities
Client Voices
“Astrid makes everyone look a little more beautiful. She instantly sees your best angle and makes even non-models feel at ease. I'm so glad I had her shoot the photos for my book.”
“I felt completely at ease during the shoot with Astrid. It was so much fun – and you can absolutely see that in the photos!”
“You make visible what we don't see ourselves. Not just a photo, but the soul of a person. It was a joy and an honor to work with you.”
“Astrid is a true professional – warm, stylish and precise. I've rarely worked with a photographer so pleasant and yet so focused. The results speak for themselves.”
“Dear Astrid, you have masterfully combined professionalism, focus and a relaxed atmosphere. That balance is truly visible – and tangible – in the photos. Thank you, working with you was a real pleasure!”
“Astrid's work combines top-tier professionalism with ease. Preparation, execution and post-production are flawless – the images speak for themselves.”
Rooted in real photography.
Shaped by fashion, beauty, editorial, lifestyle and advertising productions. My work has taken me around the world, working with renowned clients, brands, publishers and personalities.


The eye behind your visual presence.
I’m Astrid M. Obert, photographer and Creative Director. For more than 30 years, I’ve worked with clients across fashion, beauty, editorial and advertising, both in Germany and internationally. That experience has shaped the way I see people, light, movement and visual presence. I work intuitively, but always with intention. I guide when needed, observe when the moment calls for it and create an atmosphere in which people can remain themselves. I understand light. I understand production. And I read people and brands. Strong production is about more than what happens in front of the camera. It is the right team, good preparation, trust and the energy on set. When everything comes together, people let go, and images become possible that cannot be planned. My aim is not simply to make someone look good. I want to reveal what makes a person, a brand or a business distinctive and create images that feel confident, alive and unmistakably theirs. I love what I do. Photography and production are a craft, passion and vocation to me. I know the strongest images happen in the moments between the moments.
Questions & Answers
What is Premium Visual Presence?
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Premium Visual Presence is the way you and your business are seen across every relevant touchpoint. I combine photography, video and Creative Direction to create a coherent visual language that reflects your personality, positioning and professional standard across your website, LinkedIn, PR, social media and brand communication.
Who is this for?
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I work with founders, executives, entrepreneurs, experts and teams, as well as selected law firms, medical practices, professional services, hospitality businesses and premium brands. Every production is developed around the person, the business, the audience and the way the final imagery needs to work.
What is the experience of a Personal Branding or team production like?
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A production is not only about the final images. It is also about creating an environment in which people feel comfortable, confident and well guided. For personal branding, that can mean taking the time to explore different sides of your personality and create imagery that feels strong, natural and recognisably you. For teams, the production itself can become a shared experience that brings energy, connection and a sense of occasion to the day. The aim is always to create strong imagery while making the process feel professional, enjoyable and genuinely worthwhile.
Do I need to know how to pose?
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No. Most of my clients are not professional models, and they don’t need to be. I guide you through expression, posture and movement when needed, while leaving enough freedom for the images to feel natural and recognisably you.
Do you offer styling and hair & make-up?
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Yes. Depending on the production, I work with a carefully selected team of highly experienced professional stylists and hair & makeup artists with backgrounds in fashion, beauty and editorial. Preparation can also include wardrobe direction, visual planning, and look development so that everything works together on camera.
Can you help me choose my outfits?
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Yes. Wardrobe planning can be part of the preparation. Together we look at your wardrobe, colours, locations and the different types of content we want to create. When appropriate, one of my professional stylists can support the process in greater depth.
Can photography and video be created during the same production?
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Yes. Photography and short-form video can be planned together so one production creates a coherent visual library for your website, LinkedIn, Instagram, Reels, PR and other communication channels.
How many images will I receive?
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There is no fixed number of final images. The selection depends on the scope of the production and, above all, on which photographs are genuinely strong and useful for you. From the preview selection, we choose the final images together, based on your communication needs and the different ways the imagery will be used.
Can we create content for several months in one production?
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Yes, depending on the scope of the production. By planning different looks, settings, portrait situations and short-form film in advance, one production can create a versatile visual library for ongoing communication across different channels.
Where can I use my images and videos?
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Usage is agreed individually for each production. Typical Personal Branding projects can include your website, LinkedIn, social media, PR, presentations and other professional communication. Broader advertising, campaign or commercial usage is defined separately where required.
Are usage rights included?
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The agreed usage rights are clearly defined in every proposal so you know how the commissioned photography and video can be used. Usage requirements can be adapted according to the scope of your business and communication.
Can you photograph my team as well?
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Yes. I photograph founders, leadership teams and entire business teams. Individual portraits, team photography, working situations and Employer Branding imagery can be developed within one coherent visual language for your company.
Where can productions take place?
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Productions can take place in the studio, outdoors, at your company, practice, office, hotel or another carefully selected location. We choose the setting based on the visual concept, the people involved, and the content we want to create.
Do you work outside Munich?
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Yes. I am based in Munich and work with selected clients throughout Germany, Austria and Switzerland, as well as internationally.
Do you offer international destination shoots?
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Yes. I offer selected Personal Branding and Executive Portrait productions in destinations such as Cape Town, Tenerife and Mallorca. When I am already working at a destination, selected production dates may be available locally. Bespoke international productions can also be arranged specifically for you. These productions are planned through journeys.astridobert.com.
How much do Business Portraits and Personal Branding photography cost in Munich?
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Pricing depends on the scope of the production, the number of final images, usage requirements and whether additional services such as styling, Hair & Make-up, film or team photography are included. After a personal consultation, you receive a clear individual proposal tailored to your needs, the production scope and the intended use of the final imagery.
Do you offer fixed packages?
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No. Every production is tailored because content needs, locations, team requirements, usage and production scope can vary considerably. After our personal consultation, you receive a clear individual proposal covering the production scope, planned deliverables, team requirements and costs.
How far in advance should I book?
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For larger productions involving Styling, Hair & Make-up, video or several locations, I recommend getting in touch several weeks in advance. Smaller productions can sometimes be arranged more quickly, depending on availability.
How are the final images selected and retouched?
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I review the full production carefully, often several times, and create a strong edited selection of the best images. This first selection is already colour-developed, cropped and prepared so that the photographs feel close to their final look. The selection is then made available as low-resolution files in a private online gallery where you can view, compare, download and choose your favourites. From there, we define a tighter selection of key images that will become the core visual pool for your website, LinkedIn, PR and other communication. These selected photographs receive detailed professional retouching and are delivered in high resolution as well as low resolution for different applications. Good retouching is precise work that should remain almost invisible. It can include skin and colour refinement, flyaway hairs, clothing and styling details, small distractions in the image and other elements that affect the overall finish. The aim is not to change the person, but to refine every detail in a way that feels natural, polished and consistent with the visual direction of the production.
When will I receive the final images?
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Delivery timing depends on the scope of the production and the number of final assets. The expected timeline is defined in your proposal, so you know in advance when photography, film and other agreed content will be delivered.
Can you work with our existing brand guidelines or marketing team?
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Yes. I can work within an existing visual identity or collaborate with your internal marketing team, agency or other creative partners. The aim is to create imagery that feels distinctly yours while working coherently within the wider brand.
Can a production remain confidential?
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Yes. Confidentiality can be agreed for selected productions. If imagery should not be published in my portfolio, website or social channels, this can be discussed and defined before the production.
ASTRIDOBERT.COM
Explore more of Astrid’s work
For a broader view of my creative work across fashion, beauty, editorial and advertising, visit astridobert.com.

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